Shock Advertising as a creative area increases the competitive value

There is a state of inactivity and stereotypes found in most existing ads as a result of the existence of a kind of repetitive in ad ideas which led to the weakness of the competitive forces that would hurt a lot in the field of advertising and will be followed by damage in other things that advertising has a financial role in it which must therefore resort to the ad new and unfamiliar area, At the same time enjoyed inventing and creativity  which make advertising can cope with competitive ads and enjoy a distinct competitive value from other .

Shock advertising characterized by appearing outstanding and prominence unprecedented among a lot of advertising, making it Mguethama to the attention of the recipient and Msthomaalih All of this creates a competitive position to be reckoned with, when you put it anywhere enjoys leadership and sovereignty and will be the focus of everyone and creates a case of conscience when Received driven notsubconsciously toward advertising and that in case of the use of suitable shock and not sharp for recipients so as not to lead to the distaste and disapproval of the  ad, because  shock affects Received sensory when perceived their effects and emotional when it interacts with  his feelings and mentally when he hosted his mind, also shock must fit with all these aspects of cognitive even completed their ability to infiltrate to the attention of the recipient even if the ad was between different competitive forces .

This research confirms to us that the image used in the ad are the main focus for attracting attention especially if the image is shocking such as shock advertising , these unique features of dazzling imagination and out of the ordinary increased value of ad competitiveness and make it able to create psychological unprecedented interactive framework between the announcement and the Recipient which led to an increase in the effectiveness of the advertising message .