Studying the innovative employment of negative spaces in printed advertising design
Research Summary
This study summarizes the importance of innovation and innovative thinking and its use in the design of advertising to achieve the emergence of innovative new ideas, especially in the use of negative spaces, the adoption of advertising designer of the rules and principles of innovative thinking leads to a sudden visual that leads to attract the attention of the recipient and interest and convince him to buy the item or The application of the advertised service, where the creative thinking methods followed by the advertising designer on a range of mental processes such as criticism, analysis, abstraction, etc., but not necessarily consist of each methodology of all previous operations Jtmah, every one of them list primarily on one of the mental processes, where the problem lies in the following research question: Is it possible to study the employment of negative spaces in innovative print advertising design? The research assumes that the use and application of advertising designer methodologies and rules of innovative thinking to employ the negative spaces can lead to the emergence of innovative idea is unconventional, and the research aims to study the use of innovative thinking in the negative spaces in the design of printed advertising, the importance of research is similar to some of the advertising designs printed in the stereotype Ideas that are addressed by the designer's lack of interest in design vacuum as well as the development of the psychology of the recipient and not affected by what he was tempted by and direction to abandon the traditional ad designs and search for everything that is new and attractive to attention and The methodology of research on descriptive analytical method by analyzing some of the printed advertising designs in which the negative spaces were employed in an innovative way.
Keywords: Innovation, Innovative Thinking, Negative Spaces