The Role Of Advertising to Improving The Image of Commercial Companies by Adopting The Concept Of Corporate Social Responsibility In Egypt

In recent times resulted in emergence the concept of Corporate social responsibility many Commercial Companies try to improve its image by adopting the concept of social responsibility towards the community in addition to its own business especially in bad economic and social conditions, and the need for society to all its members to participate in the development and try to rebuild community.

Where we find that commercial companies cannot work in a good atmosphere and achieve its role in the development of society unless it have positive image   at the masses which understands masses the company_s role in serving the community، and accept to cooperate with it throw the good image in the minds of the receiver which dealing with it so the advertising Considered the link between companies and the masses to define social activities and try to improve its image ،The research problem lies in the lack of application of the concept of corporate social responsibility in most companies in Egypt ، despite the spread of the concept of social responsibility abroad, and How the advertising can improve the image of commercial companies through advertising that are based on corporate social responsibility towards the society، Research aims to emphasize the importance of corporate social responsibility for commercial companies to contribute in development of society and improve the image of those companies.